Welcome to Sweet Sakura Stationery! If you’re new here, let me introduce you to the heart of our brand: our design process. Every piece of stationery we create has a story, and today, I’m pulling back the curtain to share how our whimsical designs come to life.
Where It All Begins
Every design starts with inspiration. For me, it’s all about capturing the magic of nature—blooming flowers, soft pastels, and playful patterns. I often turn to Pinterest to curate mood boards for each project, letting colors, textures, and themes guide the creative process. Sometimes, an entire stationery collection blossoms from the inspiration of a single mood board!
But it doesn’t stop at inspiration. There’s intentionality in every decision. I like to ask myself:
What emotions do I want this design to evoke?
How can I make this feel both whimsical and sophisticated?
Will this design feel timeless, yet fresh?
The Whimsical Garden Style
Our signature style is something I call Whimsical Garden. It’s a blend of lighthearted fun and graceful elegance, with a touch of Wonderland charm.
Every piece features:
A Monochromatic Color Story: We choose one core color and create a palette of lighter and darker tones, giving each design a cohesive and impactful aesthetic.
Layered Elements: Our designs are built in layers—starting with a whimsical base (like polka dots or stripes), followed by intricate floral illustrations, and finished with transparent white blocks for content and text. These layers add depth and dimension to the design.
Sourced Watercolor Florals: To support small businesses and independent artists, I source watercolor elements from talented creators, ensuring every bloom feels authentic and unique. This collaboration enhances the artistry behind every design.
From Mood Board to Masterpiece -Our Whimsical Design Process
Once I’ve gathered inspiration, the process transitions to design execution.
Here’s how it all comes together:
Mood Boards: I curate a detailed Pinterest board to align the visual direction of the collection.
Digital Design: Using Adobe InDesign, I blend the sourced watercolor florals, patterns, and color palettes into layered compositions.
Refinement: Each design undergoes meticulous adjustments to ensure it’s polished, cohesive, and ready to print.
Personalization: Once everything is exactly right, I set it all up for you into an easily to use PDF suite.
This process ensures that every piece retains its handcrafted feel while achieving the elegance of professional stationery.
Designed for You
At Sweet Sakura, I want every piece to feel like a celebration. Whether it’s a wedding invitation, a birthday card, or a simple thank-you note, I design with you in mind. My goal is to empower you to create something beautiful and luxurious—whether you’re printing at home or adding your own DIY flair.
A Labor of Love
Creating stationery isn’t just a job; it’s a labor of love. Each piece reflects my passion for crafting, my commitment to quality, and my belief that every celebration deserves to feel special. I hope that when you use our designs, you’ll feel the care and joy that went into making them.
Thank you for being here and supporting Sweet Sakura Stationery. I can’t wait to see how you bring our designs to life!
What’s Next? In next week’s post, I’ll be sharing tips on how to upscale your DIY invitations for a professional look—stay tuned!
Until then, happy crafting!
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